Comments on: Argos, you could do it so much better http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/ Digital marketing and design Sun, 25 Sep 2011 12:45:45 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Tea Party Latest http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-270 Tea Party Latest Mon, 12 Apr 2010 02:27:11 +0000 http://www.carbongraffiti.com/?p=874#comment-270 Cheers, great blog. Cheers, great blog.

]]> By: Helen Catterall http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-269 Helen Catterall Thu, 17 Dec 2009 16:01:52 +0000 http://www.carbongraffiti.com/?p=874#comment-269 There are some very interesting ideas in this article, but this would still be rather a large leap of faith for a retail dinosaur like Argos. They do appear to have made some good positive steps over recent years with their website, but they currently seem to be stuck in the middle. I foresee that the current halfway house of offline and online activity is going to be with us for many years to come. There are some very interesting ideas in this article, but this would still be rather a large leap of faith for a retail dinosaur like Argos. They do appear to have made some good positive steps over recent years with their website, but they currently seem to be stuck in the middle. I foresee that the current halfway house of offline and online activity is going to be with us for many years to come.

]]> By: Beth http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-268 Beth Mon, 14 Dec 2009 14:46:42 +0000 http://www.carbongraffiti.com/?p=874#comment-268 I think Alaina and Ross are right that some people will always prefer to browse through a paper catalogue (although I'd question it being a "girl thing" Ross!) and perhaps this is the Argos USP as more and more shopping experiences are conducted online. Speaking as someone who did the "Argos dance" on Saturday and found it quite hellish (who is it that steals all the tiny pens?!), I'd welcome your suggested changes. It would be interesting to find out what regular offline store users might think of it though. An interesting article. Beth I think Alaina and Ross are right that some people will always prefer to browse through a paper catalogue (although I’d question it being a “girl thing” Ross!) and perhaps this is the Argos USP as more and more shopping experiences are conducted online.

Speaking as someone who did the “Argos dance” on Saturday and found it quite hellish (who is it that steals all the tiny pens?!), I’d welcome your suggested changes. It would be interesting to find out what regular offline store users might think of it though.

An interesting article.

Beth

]]> By: Ross McDonald http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-267 Ross McDonald Wed, 09 Dec 2009 15:13:02 +0000 http://www.carbongraffiti.com/?p=874#comment-267 Good article and definitely some worthwhile points, but imo Alaina has nailed the key issue here. Although you undoubtedly save a shedload of cash, paper and time ditching the catalogue in favour of electronic, the catalogue plays a key role in Argos (and many other retailers) marketing effort. Maybe its more of a girl thing, but I've seen my fiancee, mum and other female acquaintances' faces light up when they see a new catalogue lying about when they walk into a room, or to stretch the point, when an insert falls out of the newspaper. They pick it up, they flick through it and they might just end up buying something they weren't thinking about until seeing the catalogue....something that just doesn't happen if you go 100% digital. For me that lack of impulse buying from people outwith the buying process is the real area where digital struggles to fully replace the "real thing". We've done similar exercises with Universities moving away from printing thousands of massive Prospectuses in favour of online versions, but all the feedback has been that people like to have something to touch, hold, flick through and keep for reference. Clever combinations of both digital and older "traditional" mediums is the future in my opinion, not 100% one or the other. Ross Good article and definitely some worthwhile points, but imo Alaina has nailed the key issue here. Although you undoubtedly save a shedload of cash, paper and time ditching the catalogue in favour of electronic, the catalogue plays a key role in Argos (and many other retailers) marketing effort. Maybe its more of a girl thing, but I’ve seen my fiancee, mum and other female acquaintances’ faces light up when they see a new catalogue lying about when they walk into a room, or to stretch the point, when an insert falls out of the newspaper. They pick it up, they flick through it and they might just end up buying something they weren’t thinking about until seeing the catalogue….something that just doesn’t happen if you go 100% digital. For me that lack of impulse buying from people outwith the buying process is the real area where digital struggles to fully replace the “real thing”. We’ve done similar exercises with Universities moving away from printing thousands of massive Prospectuses in favour of online versions, but all the feedback has been that people like to have something to touch, hold, flick through and keep for reference.

Clever combinations of both digital and older “traditional” mediums is the future in my opinion, not 100% one or the other.

Ross

]]> By: Pris http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-266 Pris Wed, 18 Nov 2009 14:00:44 +0000 http://www.carbongraffiti.com/?p=874#comment-266 Nice article :) Nice article :)

]]> By: yakub http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-265 yakub Wed, 18 Nov 2009 10:47:18 +0000 http://www.carbongraffiti.com/?p=874#comment-265 soory yar my english no good soory yar my english no good

]]> By: yakub http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-264 yakub Wed, 18 Nov 2009 10:46:17 +0000 http://www.carbongraffiti.com/?p=874#comment-264 what is argoses markiting email what is argoses markiting email

]]> By: Alaina Chesney http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-263 Alaina Chesney Mon, 21 Sep 2009 14:33:45 +0000 http://www.carbongraffiti.com/?p=874#comment-263 Interesting article - and I agree, the catalogue is outdated and clearly could be update by embracing technology. But unfortunately you'r never going to get away from the reason why my mum likes argos - she can sit in her lounge, casually watching the tv and flicking through the catalogue for xmas ideas :O( Interesting article – and I agree, the catalogue is outdated and clearly could be update by embracing technology. But unfortunately you’r never going to get away from the reason why my mum likes argos – she can sit in her lounge, casually watching the tv and flicking through the catalogue for xmas ideas :O(

]]> By: Ed http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-262 Ed Thu, 10 Sep 2009 12:36:19 +0000 http://www.carbongraffiti.com/?p=874#comment-262 Interesting / useful article. I mean this is central to the customer-purchase experience as well as, of course, the Argos-brand experience in general. The current purchase system really does seem old-fashioned (cumbersome without being quaint). The opportunities for Argos to create an easier-to-purchase experience, as well as digital marketing portal that has a general marketing function as well, is manifold. Argos should get onto it .. Interesting / useful article. I mean this is central to the customer-purchase experience as well as, of course, the Argos-brand experience in general. The current purchase system really does seem old-fashioned (cumbersome without being quaint). The opportunities for Argos to create an easier-to-purchase experience, as well as digital marketing portal that has a general marketing function as well, is manifold. Argos should get onto it ..

]]> By: Twitter Trackbacks for Argos, you could do it so much better | CarbonGraffiti - Email, Online Marketing & Web Design [carbongraffiti.com] on Topsy.com http://www.carbongraffiti.com/2009/08/argos-you-could-do-it-so-much-better/#comment-261 Twitter Trackbacks for Argos, you could do it so much better | CarbonGraffiti - Email, Online Marketing & Web Design [carbongraffiti.com] on Topsy.com Tue, 01 Sep 2009 11:45:50 +0000 http://www.carbongraffiti.com/?p=874#comment-261 [...] Argos, you could do it so much better | CarbonGraffiti - Email, Online Marketing & Web Design www.carbongraffiti.com/notebook/2009/08/18/argos-you-could-do-it-so-much-better – view page – cached Argos. Clearly doing well as the UK's most popular 'catalogue showroom retailing' store in the UK. More than 700 stores, 130m customers and £4.3b in sales in — From the page [...] [...] Argos, you could do it so much better | CarbonGraffiti – Email, Online Marketing & Web Design http://www.carbongraffiti.com/notebook/2009/08/18/argos-you-could-do-it-so-much-better – view page – cached Argos. Clearly doing well as the UK's most popular 'catalogue showroom retailing' store in the UK. More than 700 stores, 130m customers and £4.3b in sales in — From the page [...]

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