I’m sure we’ll be hearing more from Think Eyetracking in the near future, and with results like those in the post above, your research is more than welcome!

@MRose: Agreed the research confirms a behaviour that we’re all used to doing (although I for one deliberately try to scan the entire first page!) but it also raises an issue with Google. Are they victims of their own success, or are they going to be too successful?

With their ongoing push for relevance to the user and the release of the ‘omnibar’ in Chrome, how are they going to bring eyeballs to their paid ads – the same ads that are slowly but surely increasing in cost in order to be seen in the ever-decreasing ‘golden triangle’?

You heard it here first: Google to release a new method for adwords: Paid inclusion into Chrome’s omnibar. When typing in a query, the bar will return the basic top organic listing, 2 suggestions, and a paid ad (that is identified as such). Why else would they release a browser that ultimately circumvents their beloved search engine?

No weird Clockwork Orange kit. Check out the video at http://www.thinkeyetracking.com/resources.html

“An eyetracking interview session (wmv, 20.2MB): An example of one of our eyetracking interview sessions.”

The kit is non-intrusive and it is no different than using a regular computer.

Cheers, Lizzie.

I use the top three results for most general searches, especially now “the Omnibar” and Ubiquity are pulling results into smaller and smaller spaces.

If the topic is more arcane and the results differ wildly then I’ll hunt and peck a little more.

I tend to change my terms quite a bit and, actually, although the machine is training me to some extent, this is a totally sensible search strategy.

I’ve not always got a coherant finished goal in mind and searching helps refine my thoughts, it’s like the machine/Google is searching me while I search it.