Blogging from my ipod
Woo hoo! Pretty impressed with wordpress’ new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod’s predictive multitap is excellent!
Nice work Wordpress!
Archive for July, 2008
11 Places You Need To Include Your Opt-In Form
Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR Marketing Blog, or scroll down this post the list itself.
Some creative uses of PPC you didn’t think of
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page - savvy marketers seem to be going one better. Here are some top examples:
Great post - The Age of Snark
I just came across a great post by Will McInnes (of Brighton’s NixonMcInnes fame) and was thoroughly moved.
Welcome Message Inspiration from SpamMeltdown
I think these guys are new kids on the block - and are more than welcome!
SpamMeltdown.com offer sources of inspiration to designers of HTML email. Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands. What’s more, they’re then analyzing and dissecting those campaigns and providing very insightful feedback. Check them out at www.spammeltdown.com, or check out their highly useful post on Welcome Messages at http://spammeltdown.com/post/Welcome-Messages.aspx
Brand loyalty at its finest - and why it works
Positive Branding
I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Adobe Flash now (officially) SEO-friendly
Huge news from Adobe today - they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA - the SWF files are web-optimized and are what you view on a Flash-based website).
