It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative.
Unfortunately I’m still waiting for my granted invitation from Google, but basically Ad Planner is a free online tool that allows online advertisers to find and target sites that match certain demographic criteria. The sites listed are (thankfully) not restricted to the content network, meaning that Google are clearly using some form of data collection method apart from AdSense subscriptions to generate lists of viable, revenue-generating sites for online advertisers.
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Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.
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Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website for SEO, see what your competition is doing, check your SE rankings, and a whole lot more. Check out Noupe’s list here, or here’s a quick summary of the tools on offer:
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