Design the Perfect Email: Programming

Part 7 of a 10 step series, here’s a quick tip on how to program your perfect email campaign.

Programming:

  • No CSS in the <head></head> of your email code. Gmail and Outlook 2007 support CSS very poorly
  • Keep all CSS inline only
  • Code entire email in HTML 4 tables for best results across all email clients
  • No background or tiled background images.
  • Use ALT text on all images for those recipients with image blocking set ‘on’ by default
  • Height and width defined in HTML for all images
  • No JavaScript, flash, or embedded media
  • Always test layout in multiple email clients, as dictated by primary customer demographic

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