Design the Perfect Email: Programming
Part 7 of a 10 step series, here’s a quick tip on how to program your perfect email campaign.
Programming:
- No CSS in the <head></head> of your email code. Gmail and Outlook 2007 support CSS very poorly
- Keep all CSS inline only
- Code entire email in HTML 4 tables for best results across all email clients
- No background or tiled background images.
- Use ALT text on all images for those recipients with image blocking set ‘on’ by default
- Height and width defined in HTML for all images
- No JavaScript, flash, or embedded media
- Always test layout in multiple email clients, as dictated by primary customer demographic
Categorized in: Email Marketing, email design, quick tips
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