The other day on London’s Oxford Street , as I was pulled by my fiancee into every clothing store imaginable, I couldn’t help but notice that every single one of them dedicated the ground floor to women shoppers. The men’s sections were almost always upstairs or downstairs. Mentioning this to my fiancee, she simply stated the obvious - women shop more.
I’m blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near future. I saw David speak at a WOMMA conference in 2006, and was as impressed then as I am now with his views and generally 360 grasp on online marketing today.
The IAB says that the average percentage of spend for a Canadian company on Search Engine Marketing (SEM) activities accounts for around 33% of their online marketing budget, while a recent report from Emarketer shows that the USA is around 44% and the UK is well over 55%. I recently spoke with Pro Marketer, Carl Brabander (see BIO below), about why he thinks this is?
Finally, the new and much improved CarbonGraffiti v 3.0 website has launched. This new version’s highlights include a better, cleaner look, improved functionality, and [much] more emphasis on both the work portfolio and blog posts. Come back soon for upcoming email marketing campaign templates (to be open source, of course), continued email marketing and online marketing blog posts, and much more.
According to the Wall Street Journal, Yahoo and Microsoft may be discussing a possible merger in a bid to take down the giant that is Google. According to MarketingVox:
