Came angry, left happy - Good Dell Canada customer service means good corporate karma
Back in December 2006 I excitedly returned from the WOMMA conference in D.C., went a bit crazy, and wrote a lengthy essay/manifesto in the airport terminal to channel all my thoughts onto paper. I realized that customer service plays an integral role not only to creating good WoM, but also plays a major role in good corporate karma. Putting the customer first and making them happy above all else was a great impetus to creating good WOM and building a solid customer base, but after seeing one side of the coin - the theoretical part from the seminars at WOMMA- I was missing the other side where I actually got to experience it.
