CarbonGraffiti - Email and Online Marketing

So what IS rich media email?

Rich email is, frankly, something that never quite got off the ground. With the boom of Flash 5 years ago, people couldn’t wait to merge the cheap, easy and effective pros of email and email marketing with the new media that was Flash. The thinking was that response rates would go through the roof if emails could display immersive and interactive creative that engaged the viewer in ways static HTML couldn’t. The excitement was there, but the unfortunately the tech wasn’t.

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I’ve just returned from the WOMMA summit in Washington D.C, and let’s just say it inspired me. A lot. So much so that whilst sitting in Reagan airport waiting for my flight back to Montreal, I couldn’t help but start to type like a maniac about what everything I took in.

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